Australian artist WILSONN debuts music video as Instagram AR filter, announces NFT auction
In an Australian first, R&B artist WILSONN is set to showcase his next music video as an interactive AR (Alternative Reality) filter for Instagram stories.
WILSONN, who also operates as CEO of Playlist Pump PR Agency, enlisted the services of Laurent Marcus, a digital creator experienced in designing AR filters.
The AR Music Video Filter, which you can access here, will be launched to promote R&B singer-songwriter single ‘Standing Floors’, a song about resilience that WILSONN says “inspired us to play with the visual of endless loops that we sometimes feel stuck. in real life”.
In action, the rear camera of a user’s phone will see a flying graphic of WILSONN floating amid a storm of vinyl records believed to have influenced him in his formative years.
The front camera, on the other hand, offers a snapshot of WILSONN’s world through his own eyes, leaving the viewer to follow him as he overcomes various setbacks.
Laurent Marcus described the AR Filter design process as an intersection of music and technology to connect fans to artists in new and exciting ways.
“We wanted to explore how music and technology can work together to connect fans to the artist,” Marcus said.
“Using Spark AR, an Instagram augmented reality platform, we created two experiences in one – bringing WILSONN and his track to life.”
WILSONN emphasized the unique nature of the concept in the Australian market.
“The idea was born last year around October, when my friend and music supervisor Koo Abu Ali, who has always supported me, introduced me to digital creator Laurent Marcus,” said WILSONN.
“He had this idea and concept for a virtual interactive music video for IG, and I had the song and the vision to bring it to life and that’s how it all started.”
WILSONN also noted the potential that emerging technologies like AR can offer independent artists looking to pursue similar creative endeavors.
“The possibilities are endless with the ever-changing and fast-paced nature of technology, and as long as an artist and their team are willing to think outside the box and be almost considered fools for taking such a risk, it ‘is when they need to know they’re on to something, ”he explained.
“It’s all about trial and error and having peace and quiet within the whole process, but it definitely opens up different avenues for artists to get super creative.”
The two sides also shared competition details on social media to see who can submit the most creative video using the “ Standing Floors ” AR filter, with the winner receiving a cash prize of $ 500.
In addition to releasing the AR filter video clip, WILSONN is also partnering with blockchain platform Monegraph to release an exclusive user experience of their EP. Standing floors as an NFT (non-fungible token).
Monegraph, the first tech company to publish digital art as NFT in 2014, will distribute Standing floors to a multitude of online auction houses around the world, a process that WILSONN has called “super compelling”.
“Artists have a lot of potential here to make money and not rely on labels for the first stage of their careers because they can raise the capital themselves from selling their NFT to the highest bidder,” he said. WILSONN said about the new venture.
“Then once they feel like they’re at a certain point to approach the labels, they can, or they can stay independent and continue to release records to their larger fan base through DSPs and create the content. or unique music for the NFT which in turn will be an integral source of their income stream. “